American Express 2017-09-01T17:30:29+00:00

The American Express Company, also known as Amex, is an American multinational financial services corporation.

John Burns worked with, Anspach Grossman Portugal, to explore the possibility of new brand identity. The challenge was to ensure consistent brand—and visual identity—across the globe. The program included development of one unique mark with supported nomenclatures, as well as color and typography usage across a wide range of applications in traditional and new media.